Are you trying to iron out a direction to go that will help achieve your WHY. 

Do you face a choice between a passionate niche that you have a birds eye view of but aren’t sure how you could narrow it down and earn from it, and a niche that you know a lot about but don’t really have a passion for but you have the knowledge and resources to make money from it?

You have a WHY.  That is GREAT!

Pat yourself on the back – you have something to put your eyes on.  You have narrowed down your focus – a little.  Now you need to narrow it down even more.  Ask yourself

How can I accomplish my WHY?

Well it’s time to start thinking like a business person and not a friend.  Ask yourself this question – will the niche that I am passionate about – make me money?  Here? Now? Soon?  I am not trying to say this is the deciding factor – it isn’t.  However it IS a means to an end.

What do I mean by that?  Simple.  It will help you get to your next step, which will help you get to your next step, which will continue until you finally reach your WHY.  Zig Ziglar puts it, “You find a point you can see and you walk to it.  Once you are there you can see further.” Paraphrased of course 🙂

Look at it this way – If you can start the niche that will return an income in a reasonable amount of time (the next few weeks to months), then that niche will help pay for the next niche.  If it does well enough – it may even pay for your jumping whole heartedly into the niche you just weren’t sure of but now can take the time and resources to study better, to learn more about, and to really put an effort into making that your passionate lifestyle.

So stop letting emotions rule your business decisions.  Let common sense and your WHY be your decision maker. 

And yes this was as much a pep talk for me as it was to help you out.  So do you have a passion?  Do you have a WHY?  Do you have a road map?  If not – start now.

God Bless and Give Passionately!

Chris

20